Access Mobile Recruiting Strategies

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If you missed the Mobile Recruitment Conference last year then don’t worry as the recordings from our new 2014 Online Event – Mobile Recruiting Strategies – are now available.

Mobile Recruiting Strategies is a brand new online event consisting of on demand presentations, video interviews, case studies and a discussion panel.

The Impressive Speaker Line-Up Includes:

Leela Srinivasan, – Director of Marketing for LinkedIn Talent Solutions
Rayanne Thorn – Vice President, Product Marketing and Strategy for Technomedia
John Campagnino – Global Head Of Recruiting for Accenture
Neil Monahan – Industry Manager for Property & Careers for Google
James Wren – General Manager Search Products & User Experience for JobServe
Dave Martin, CTO, for Three Sparks
John Hancock – Founder & CEO – Loop

Plus a discussion panel with Rayanne ThornDave Martin and your host Mike Taylor

What’s Included at Mobile Recruiting Strategies?

Full online access to:

  • On-Demand Video Presentations
  • Videos Interviews
  • Viideo Case Studies

Watch them as many times as you like so you don’t miss a thing!

A Different Approach To Events

•    No travel costs – We bring these valuable strategies and content directly to you!
•    No fixed speaker schedule – You get to choose the order of the speakers you want to listen to first!
•    No limits – You can watch the presentations and interviews over and over again on the days so you’ll never miss a thing!

FREE ACCESS !

Visit www.MobileRecruitingStrategies.com where you will be able to gain FREE access to all of the valuable information.

The normal price is $77 / £47 (plus VAT) but for a short period you can access the valuable information for FREE.

If you have any questions then please contact us.

Mike Taylor

 

 

 

Mobile Recruitment At Jobsite

jobsiteThis session at the Mobile Recruitment Conference looked at the growth of mobile recruitment from a job board perspective.  The session was run by John Mills, Conversion Manager at Jobsite (part of Evenbase), and John gave an insight into what was happening at Jobsite in UK.

In terms of  Jobsite’s job seeker user behaviour:

  • 33% of Jobsite traffic is from a mobile device
  • 40% of mobile traffic is from iPhone
  • 30% of mobile traffic is from Android
  • 4% of mobile visits result in an application
  • Mobile applications account for 10% of all applications

Overall Jobsite’s mobile traffic has grown from 0.5% of total visits to 33% in just 4 years and as you would expect the traffic peaks during commuter times.

In terms of Jobsite app downloads there have been:

  • Over 578,000 iPhone app downloads
  • Over 57,000 Windows 7 app downloads
  • Over 77,000 Android app downloads

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John pointed out that job seekers don’t care if your site is Responsive, HTML5 or powered by the most powerful computer in the world, they just care about achieving their goal on whichever device they are using.  However, a lot of websites (whether job boards, corporate careers sites or recruitment agency sites) still fail when it comes to job seekers searching and applying for jobs, because:

  • The websites they visit does not have a mobile site
  • The websites don’t consider the user or their device
  • The websites have technical limitations in that the user can’t upload a CV from a mobile device

In relation to uploading a CV from a mobile device Jobsite offers the user the opportunity to apply using their CV stored in the cloud. This can be achieved through Google Drive, GMail, SkyDrive, DropBox, Evernote and Box (plus the ability to enter in a specific website link ).

Mobile Apply

Moving forward, whether you are a job board like Jobsite or a corporate/agency recruiter, being able to apply for a job using a mobile device is going to be an essential feature that job seekers will be looking for.

Mobile Recruitment Master Class With Andy Hyatt

andyhyattAndy Hyatt, Creative & Digital Director at Hodes,  gave an information packed Master Class session at the Mobile Recruitment Conference last week.

The session kicked off with Andy debuking the mobile myths as well as showing there is clear evidence that job seekers definitely want to search and apply for jobs on a mobile device. This was followed by an in-depth look at the different mobile development routes (including mobile websites with adaptive and responsive design) as well as mobile recruitment apps.

There were plenty of examples of each type to look at together with reasons why companies typically choose one over another.

There then followed a question and answer session with Susan Firbank, Head of UK RBB Resourcing and Barclays and Jess Heading, Graduate Recruitment and Development Manager, CMS Cameron McKenna. Both of these companies are clients of Hodes but are totally different in terms of business industries (one is a retail bank and the other is a law firm).  Both Susan and Jess shared the journey they went through from getting the buy-in for mobile recruitment to implementation.

The graphic below shows how the Barclays website appears on a desktop followed by how in appears on different mobile devices:

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 barclys-mobile-devices

For Andy, Mobile Recruitment is no longer an optional extra and companies will need to introduce a mobile-enabled website, sooner rather than later. However, Andy emphasised that once it has been introduced you still need to continually measure and adjust your mobile strategy based on emerging technologies and the user experience.

 

It’s Time For Recruiters To Stop Ignoring Mobile Job Seekers!

Mobile Frustrations

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Have you ever experienced this yourself? You are going through your Twitter, LinkedIn or Facebook account on your mobile phone and you come across an interesting post with a link to an article you want to read.

Or you are looking for a new job and you get an email from a company which has a link to what seems the perfect job for you.

However, when you come to click on the link the webpage doesn’t show properly as it isn’t mobile-enabled. How do you feel about missing out on that great information or job opportunity and are you likely to visit that site again?

Well that’s exactly what is happening every day in recruitment as Recruiters send out links via their social media accounts and daily jobs by email alerts!

It’s About To Get Worse!

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If the above scenario isn’t bad enough it is about to get worse as Google recently announced that if you are not offering your visitors a mobile-enabled version of your website then it could lead to a demotion in the mobile search engine rankings.

Considering that 8 out of 10 phones sold in the UK are now smartphones, and at least 1 in 5 recruitment related searches are made using a mobile device, it is safe to assume that the number of job seekers using a mobile device to search and apply for jobs will only increase.

If you don’t already have a mobile-enabled website then there are three main options for going mobile:

  • Have a dedicated mobile website built
  • Have a responsive design site built which resizes automatically to fit the size of the screen
  • Have a mobile recruitment app built for different operating systems e.g. iPhone, Android phones

At the end of the day there is no right or wrong answer when it comes to mobile. It is simply a case of which solution is best for your company.

Note: If you are looking to get started with Mobile Recruitment then at the Mobile Recruitment Conference on the 11th July 2013 we have a complete Master Class session covering everything you need to know about mobile.  Click here for more details.

Everything You Ever Wanted To Know About Mobile Recruitment

If you are looking to get started with Mobile Recruitment, but you are not quite sure how and where to start, then we have the ideal speaker line-up and programme for you at the Mobile Recruitment Conference on the 11th July.

As part of the joint Mobile & Social Media morning programme,  Alex  Kozloff, Head of Mobile at the (IAB) Internet Advertising Bureau, will share past, current and future mobile trends and what recruitment can learn from other industries. You can see what Alex will be covering in the video below:

The first afternoon Master Class session is being run by Andy Hyatt, Creative & Digital Director at Hodes. Andy will take a look at the different mobile options (mobile recruitment apps, mobile recruitment websites and responsive design) with lots of different examples. Andy’s Master Class session will be run in conjunction with some of the clients that Andy has recently worked in introducing Mobile Recruitment. Each client will spend time talking about the journey they have gone through and the challenges they faced along the way. This will then be followed by a Question and Answer session.

Here is a video about what Andy will be covering on the day. As Andy says in the video below, there is no right answer when it comes to mobile, it is whatever answer is right for you!

jobsiteThe final Master Class session will be run by John Mills, Conversion Manager at Jobsite, who will look at the following areas as they have affected Jobsite over the last few years:

  • History of mobile traffic
  • Devices, types & sizes
  • User behaviour
  • Best practices
  • Conversion testing (letting real users design  your site)
  • Being user centric

macildowieAlso touching on Mobile in the morning programme will be James Taylor, Director at Macildowie, who is a previous Social Media in Recruitment conference delegate.

James will be talking about the impact that Social Media & Mobile have had since Macildowie attended our previous conferences and the great success they have enjoyed as a result.

Everything You Ever Wanted To Know About Mobile Recruitment

If you ever wanted to learn about Mobile Recruitment and ask questions directly of people who have already been through the mobile implementation journey then you won’t find a better opportunity! So make sure you don’t miss these Mobile Recruitment Master Class sessions!

Register Your Ticket Here

To register your ticket click here or on the banner below:

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Mobile Recruitment Master Class – Andy Hyatt From Hodes

As part of  the Mobile Recruitment Conference on the 11th July we are very pleased to have Andy Hyatt running an afternoon Mobile Recruitment Master Class session. Andy is the Creative & Digital Director at Hodes and he previously spoke at our 2011 Social Media in Recruitment Conference about measuring the ROI of Social Media when recruiting.

I caught up with Andy at the London office of Hodes and asked him to give an overview of what he will be covering during his afternoon Master Class session.

Part 1

The first part of the Master Class is aimed at helping Recruiters understand the current landscape in terms of the current and future usage of mobile.  He will also take a look at the different mobile options (mobile recruitment apps, mobile recruitment websites and responsive design) with lots of different examples. As Andy says in the video the above video, there is no right answer when it comes to mobile, it is what answer is right for you.

Part 2

The second part of the Master Class session will be run in conjunction with some of the clients that Andy has recently worked in introducing Mobile Recruitment. Each client will spend time talking about the journey they have gone through and the challenges they faced along the way. This will then be followed by an interactive Question and Answers session.

If you ever wanted the opportunity to learn about Mobile Recruitment and ask questions directly of people who have already been through the mobile implementation journey then make sure you don’t miss this Mobile Recruitment Master Class session!

Ticket Offer – Save £50!

To register your ticket at the Mobile Recruitment event of the year (and save £50 over the regular ticket price) visit our tickets page or click on the banner below:

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How To Check Your Number Of Mobile Visitors

keepcalm-250So How Many Mobile Visitors Do You Have?

When you see figures like 75% of Facebook’s users are active mobile users, and Chris Hoyt (Talent Engagement and Marketing Leader at PepsiCo) saying that 95% of all PepsiCo communications to job seekers were being read on mobile devices, it really does emphasise just how important it is to have a proper mobile recruitment strategy in place.

Some job boards in the UK regularly see 30% of their traffic every month coming from a mobile device, and that figure is increasing month by month. With 8 out of 10 phones now sold in the UK being smartphones it is not difficult to understand why these job boards are seeing their mobile traffic stats increase!

What Are Your Mobile Visitor Figures?

If you haven’t done anything to check how much mobile traffic you are receiving then make sure you check your website analytics quickly to fully understand your situation.

If you are using the free Google Analytics software then you can easily check your mobile traffic stats.

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As you can see from the menu on the left there is an option called “Mobile”.

By clicking on the “Overview” link underneath you will then be shown the stats for how many people visit your website via a mobile device, as well as how many don’t.

If you then click on the “Devices” link you will then see a breakdown of the types of mobile devices that people are using to visit your website.

And if you continue to click any of the links highlighted in yellow you can see various other bits of information about service providers, operating systems etc. In fact, if you click on “Other” it will even show you the screensize resolution!

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So as you can see, with tools like Google Analytics freely available, there really is no excuse for not knowing what your mobile visitor figures are.

The next challenge, once you have your figures, is to work out what to next (which I will cover in my next post).

About The Author

Mike Taylor runs Web Based Recruitment, the Online Recruitment Marketing and Events specialists, with a focus on Mobile, Video and Social Media.

NEW for 2013... The Mobile Recruitment Conference and Social Media in Recruitment Conference – 11th July 2013.

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Making Mobile Mandatory – Alex Kozloff – Head of Mobile – IAB

In the first of our pre-conference speaker interviews I went to the London office of the IAB (Internet Advertising Bureau) and met up with Alex Kozloff who is their Head of Mobile.

Alex has been with the IAB for three years and prior to that she worked for Orange.

Make Mobile Mandatory

The IAB’s mobile strap line is to “make mobile mandatory” and Alex’s role is to help educate brands and industries about getting involved with mobile.

When Alex first got involved with mobile,  smartphone penetration was only 7%. Today it accounts for 67%!

In this interview Alex offers some advice about taking your first steps with mobile and talks about the latest Digital Ad Spend survey where it shows that 10% of all digital ad spend is now allocated to mobile, with big increases expected in the future. Alex also highlights the fact that people are looking for products and services every single day using a mobile device and by not having a proper mobile presence you are offering a poor experience.

Alex is very knowledgeable when it comes to mobile and I am really looking forward to hearing her speak at the Mobile Recruitment Conference on the 11th July. To secure your ticket click here.

Mike Taylor

New 2013 Mobile Recruitment Conference

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We are back on the 11th July 2013 with brand new format for the Mobile Recruitment Conference!

New Format

With Mobile and Social Media now being so closely aligned (e.g. more than half of Facebook users access their account through a mobile device) we are running our Mobile Recruitment Conference and our sister conference – Social Media in Recruitment - on the same day, at the same venue.

Morning Programme

The morning programme will include a mixture of keynote speakers, case studies and trends covering both Mobile and Social Media. We will also have our popular “success stories” session where we invite past delegates back to share their success from implementing Mobile and Social Media strategies after attending one of our previous conferences.

Afternoon Programme

The afternoon sessions will split into two Master Class streams covering Mobile and Social Media.   The Mobile Master Class sessions will include Mobile Websites, Mobile Apps, Mobile Marketing and Mobile Video.

Mobile Is Constantly Changing!

Mobile is changing at a rapid pace and although our previous Mobile Recruitment Conference only took place in October 2012 there will be lots of new content to share on the 11th July.

Fast Mover Ticket Offer

We have a limited number of Fast Mover Tickets available on a first come-first served basis until the 30th April 2013 (or earlier if they run out).

To register your ticket click here to visit our tickets page on click on the banner below:

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New Mobile Recruitment Training Courses Now Available

There has certainly been a lot of interest in mobile since our 2012 conference and it is encouraging to see more and more companies starting to embrace mobile recruitment.

Although we will be confirming details about the upcoming 2013 Mobile Recruitment Conference very shortly, we recognise that a 12 month period between our conferences can seem a long time, especially if you are looking to get started with mobile recruitment as soon as possible. That is why we have developed two new Mobile Recruitment training courses:


1. MOBILE RECRUITMENT WORKSHOP

The Mobile Recruitment Workshop is a half day training course packed with information to help non-technical people gain a thorough understanding of mobile recruitment.

The workshop has been designed for both Corporate (In-House) Recruiters and Recruitment Agencies, plus other recruitment related businesses that want to mobilise their business.

What Will Delegates Learn?

The workshop course will focus on four mobile recruitment areas:

  • Current mobile trends and why you need to “go mobile” quickly
  • The key ingredients for successful mobile websites and mobile apps
  • How to use mobile marketing strategies to attract targeted candidates
  • How to implement mobile recruitment

Throughout the workshop there will be plenty of best practice examples and case studies.

To find out more visit our dedicated website at: www.MobileRecruitmentWorkshop.com


2. HOW TO GO MOBILE IN RECRUITMENTOnline Video Training Course

How To Go Mobile In Recruitment is a concise, online video training course which will give you all the information (and confidence) you need to fully understand mobile.

No prior mobile knowledge or technical skills are required and in the 60 minutes of packed training you will discover what you need to do to introduce mobile recruitment into your own company.

Who Is The Training For?

  • Recruiters who want to learn more about the impact that mobile is having on recruitment and how it affects their own company
  • Recruiters who don’t yet have a dedicated mobile recruitment/careers website
  • Recruiters who want to understand more about mobile apps and whether they are appropriate for their own company
  • Recruiters who want to discover how mobile marketing (e.g.SMS, QR Codes, Mobile Search) can be used to attract targeted candidates

Find Out More

To find out more visit our dedicated website at: www.HowToGoMobileInRecruitment.com


Other Training Areas

If there are any other areas of Mobile Recruitment you would like to see covered then please feel free to contact us.