Andy Hyatt, Creative & Digital Director at Hodes, gave an information packed Master Class session at the Mobile Recruitment Conference last week.
The session kicked off with Andy debuking the mobile myths as well as showing there is clear evidence that job seekers definitely want to search and apply for jobs on a mobile device. This was followed by an in-depth look at the different mobile development routes (including mobile websites with adaptive and responsive design) as well as mobile recruitment apps.
There were plenty of examples of each type to look at together with reasons why companies typically choose one over another.
There then followed a question and answer session with Susan Firbank, Head of UK RBB Resourcing and Barclays and Jess Heading, Graduate Recruitment and Development Manager, CMS Cameron McKenna. Both of these companies are clients of Hodes but are totally different in terms of business industries (one is a retail bank and the other is a law firm). Both Susan and Jess shared the journey they went through from getting the buy-in for mobile recruitment to implementation.
The graphic below shows how the Barclays website appears on a desktop followed by how in appears on different mobile devices:
For Andy, Mobile Recruitment is no longer an optional extra and companies will need to introduce a mobile-enabled website, sooner rather than later. However, Andy emphasised that once it has been introduced you still need to continually measure and adjust your mobile strategy based on emerging technologies and the user experience.