Have you ever experienced this yourself? You are going through your Twitter, LinkedIn or Facebook account on your mobile phone and you come across an interesting post with a link to an article you want to read.
Or you are looking for a new job and you get an email from a company which has a link to what seems the perfect job for you.
However, when you come to click on the link the webpage doesn’t show properly as it isn’t mobile-enabled. How do you feel about missing out on that great information or job opportunity and are you likely to visit that site again?
Well that’s exactly what is happening every day in recruitment as Recruiters send out links via their social media accounts and daily jobs by email alerts!
It’s About To Get Worse!
If the above scenario isn’t bad enough it is about to get worse as Google recently announced that if you are not offering your visitors a mobile-enabled version of your website then it could lead to a demotion in the mobile search engine rankings.
Considering that 8 out of 10 phones sold in the UK are now smartphones, and at least 1 in 5 recruitment related searches are made using a mobile device, it is safe to assume that the number of job seekers using a mobile device to search and apply for jobs will only increase.
If you don’t already have a mobile-enabled website then there are three main options for going mobile:
- Have a dedicated mobile website built
- Have a responsive design site built which resizes automatically to fit the size of the screen
- Have a mobile recruitment app built for different operating systems e.g. iPhone, Android phones
At the end of the day there is no right or wrong answer when it comes to mobile. It is simply a case of which solution is best for your company.
Note: If you are looking to get started with Mobile Recruitment then at the Mobile Recruitment Conference on the 11th July 2013 we have a complete Master Class session covering everything you need to know about mobile. Click here for more details.