Making Mobile Mandatory – Alex Kozloff – Head of Mobile – IAB

In the first of our pre-conference speaker interviews I went to the London office of the IAB (Internet Advertising Bureau) and met up with Alex Kozloff who is their Head of Mobile.

Alex has been with the IAB for three years and prior to that she worked for Orange.

Make Mobile Mandatory

The IAB’s mobile strap line is to “make mobile mandatory” and Alex’s role is to help educate brands and industries about getting involved with mobile.

When Alex first got involved with mobile,  smartphone penetration was only 7%. Today it accounts for 67%!

In this interview Alex offers some advice about taking your first steps with mobile and talks about the latest Digital Ad Spend survey where it shows that 10% of all digital ad spend is now allocated to mobile, with big increases expected in the future. Alex also highlights the fact that people are looking for products and services every single day using a mobile device and by not having a proper mobile presence you are offering a poor experience.

Alex is very knowledgeable when it comes to mobile and I am really looking forward to hearing her speak at the Mobile Recruitment Conference on the 11th July. To secure your ticket click here.

Mike Taylor

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