Insights From The UK’s Largest Mobile Recruitment Surveys

Live blog posts from the Mobile Recruitment Conference 2012.

Dan Beynon, Commercial Director at Educate shared data on two surveys into mobile recruitment carried out earlier this year.

Educate conducted two surveys, one using push messaging and free text answers. The second was carried out with SMRS – took users from a push message to mobile site so had richer data.

Survey one (of a general audience) invited 700,000 Orange and T Mobile users to answer and  250,00 answered 4 questions:

  1. Would you be interested in receiving career ops on your phone – yes 72%
  2. Have you searched for a job on your mobile – yes 63%
  3. Have you applied for a job using web on your mobile – yes 48%
  4. Do you think employers should have a mobile website  – 84% (90% of orgs don’t)

The second survey was of graduates and was sent to 32,000 Orange and Tmobile users – 4,000 completed the survey.

Beynon shared a lot of stats, including:

  • 65% use mobile to apply for jobs
  • App and mobile site are most popular ways to apply for a job.
  • 84% would rather have info about job vs 16% on employer
  • 60% want job facts
  • 40% want information on employer culture

Why else use mobile?

  • Anytime anywhere
  • Direct communication with employer
  • Find out more about a job and apply

What features would candidates use in the mobile recruitment process?

Updates

  • 58% have used
  • 31% would use
  • 11% not use

Social network integration (more concerns here)

  • 31% have used
  • 35% would use
  • 35% would not

Video

  • 22% have used
  • 42% would use
  • 36% would not

Games

  • 41% have used
  • 34% would use
  • 25% would not

Augmented reality

  • 8% have used
  • 48%  would use
  • 43% would not

QR codes

  • 12% have used
  • 47%  would use
  • 41% would not use

Conclusion

  • 2/3 would apply using mobile
  • Mobile sites more pop than apps
  • The role itself is key for candidates
  • Candidates are cautious around social network integration
  • Augmented reality and QR codes divide opinion

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