Last Friday I went to Google’s offices in London to interview Emma Frazer, Head of Industry for Recruitment at Google UK. Emma will be speaking at the Mobile Recruitment Conference on the 23rd October in London.
Anyone who knows me will appreciate that since 2010 I have been saying that companies need to seriously look at having a mobile presence or risk losing candidates and damaging their brand and reputation. Well after speaking with Emma it is clear that mobile is still growing at a very fast rate!
Emma told me that mobile search (and that includes searching for a job) has increased 5 times in the last couple of years and that now 1 in 5 of all recruitment related searches are carried out on a mobile device.
If you already have a mobile-enabled website then the 1 in 5 figure is good news for you. It shows that you took the right decision to invest in a mobile-enabled website to help visitors search and apply for jobs on their mobile.
However, if you don’t yet have a mobile-enabled website it means that you potentially turning away 20% of your website visitors, and that figure will only get bigger in the future!
In the video interview Emma also said:
- 40% of mobile visitors who arrived on a non mobile-enabled website (and had a bad experience) said they would go to a competitor
- There is a genuine “opportunity cost” for not being mobile-enabled
- Companies need to measure and track their mobile visitors more accurately
- You can target mobile users using mobile advertising 50% cheaper than desktop search advertising
- Companies need to go mobile quickly, even if it is a temporary solution
If you want to keep up to date with what is happening in the world of mobile recruitment then don’t miss the opportunity to hear Emma speak on the 23rd October. For ticket details click here.